Posts by Kristy Marcard

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What Is Culture Actually?

Another client consultation, another time I hear myself saying, “I always like to start by defining culture,[…]

In Defense of Swedish Conformity

Can Swedish conformity find balance with Swedish individualism?

Portrait of broccoli on a blank background

12 Steps to (Maybe) Make Good Friends

To conclude the theme of friendship, we focus on what we can actually do to make friends[…]

Needing Friends In Other Cultures

What does friendship mean in your culture? How do you recognize that someone is your friend? I[…]

Cross-Cultural Friendship

Last month, Internations released the results of their Expat Insider 2025 Survey. Sweden did really well on[…]

KPop Demon Immigrants

The common wisdom for entrepreneurs is to provide our customer base with content that answers their questions,[…]

Back to School

7 Suggestions for Back to Lund University

I share Lund, the beautiful, small, old city where I live and work, with nearly 140,000 residents.[…]

Culture Shock Never Ends

Last summer, my 65+ year-old father collapsed his way toward me in the airport arrivals hall. He[…]

Cultural Perspective Matters

A recent meeting with a potential client finally reached the point which most such meetings inevitably do.[…]

Assimilating Afrikaners

Exploring assimilation in light of current events Big news out of my home country, the United States[…]